There's more behind the project you're working on. You have a choice as to whether or not you choose to tune into that other wavelength. Host Brandon Rike explains the desire to know what's behind the projects we fill our days with, and the practical benefits of focusing on more than just the visuals we make. Throughout our career, we will scour our minds for any new motivator that we can find. Perhaps the most consistent motivator is the connection we have to the story and emotion behind the seemingly static work.